Flipboard suggests the feature could be used to do things like ask questions, converse with readers, request co-contributors, or make notes about changes to the magazine, for example. Now, that can change as creators will be able to add text, links, images, and more to their magazines. But unlike their glossy counterparts, this aggregated digital content sometimes lacked an editorial voice. Before today, Flipboard users could build their own magazines by pulling in articles from a variety of sources in order to offer unique collections focused on a topic of interest.

Mobile news magazine app Flipboard will now enable magazine creators to add more of their own voice to their publications by allowing them to share thoughts and opinions on the news they’re sharing, as well as ask questions, quote text, customize their magazine with links or their own personal photos, and more. Flipboard allows users to add own opinions to their mobile magazines

That more or less fits in line with Flipboard’s overall mission of emulating the magazine experience on a mobile device.Ģ015.

The goal for this kind of ad product was to essentially recreate the advertising experience that is seen in magazines - with high-quality ads being placed against content that might not be directly relevant, but is nonetheless related. The reason behind that, is that many of the same people who read stories about coffee also care about stories about craft beer. For example, an advertiser that chooses to advertise with coffee topics may also have their ads shown with craft beer topics. News reader Flipboard launches new ads targeting based on user interestsįlipboard adds better targeting to its advertising partners in the form of the advertising based on the interest graphs it has built for its users.

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